Updating a website is important for many reasons, here are the most important:
- Updating the information for your own audience, just like in person, you build a relationship with your audience through constant communication, some times with advice, or sometimes with some news, sometimes to facilitate forms or new products or services or changes on all of the above. It is hard enough to get people’s attention, so once you have a chance, why would you not keep them interested in what you offer?
- To increase the number of new visitors, more popularity, traffic, prospects, clients or people interested in what you offer. New content is a factor that influences ranking in the search engine result pages, giving to your website a better chance to be visible and attract internet users that are already searching for information such as the one you offer.
- Security and accessibility of your website to the web browsers that are constantly being updated to avoid hackers, phishing, scammers, spammers and other bad abusers of the internet. Platforms, applications, plugins running in the back end of websites and interacting with each other, are also being constantly updated and some of them may not be compatible with earlier versions to protect the users and the providers and ti provide a better experience of the user
Changes and updates in a website that are most noticeable by users and that serve a great deal to keep the audience interested are bulletins, notices, new posts, new articles, new products or simply change of services.
Letting time pass to perform the updates bring costly consequences of disinformation and loss of audience, prospects, clients and sales
Periodic updates and continued maintenance have proven to improve website results in ranking in the search engines page results, but most importantly, they improve the user experience which is the goal
At Optiweb Canada we offer website maintenance and optimization services.
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