“Love at first sight”. We have heard something like this or similar expressions before, and if we understand that human emotion influences buyers, then we should be able to comprehend that in e-commerce a first impression can make or break a sale and even more, “a relationship” between a product or brand and a client or potential client.
On online stores, visitors interact first and most of all, through visual aspects to drive their emotions into a buying decision making. It is through the “love born from the sight” that the visitor can develop the interest in continue reading, seeing the benefits and need of a product or service to reach to a buying point. Visual aspects are also driving elements for a visitor to leave an online store unsatisfied and without becoming a client or even worst never coming back.
Bad photography affects your e-commerce goals.
Is critical to understand the importance of good photography in an online store and the worst of photography and your e-commerce; In a short time, an image becomes the representative of a brand which will be the strongest link that the visitor will rely on to become a customer, the service part of the brand will be responsible for making the customers return.
The importance of photography in e-commerce must be understood as one of the defining factors of the product or service being offered. The following are conforming elements of a photograph, it is the responsibility of the image creator of offering an excellent work on them:
- Location and context: Where the backgrounds and surroundings of the product or service are also to be considered
- Focal Lenght: The distance between the product and the lens.
- Shadows: They are also factors that can deceive an image
- Composition: Elements of composition are: patterns, texture, symmetry, asymmetry, depth of field, lines, curves, frames, contrast, color, viewpoint, depth, negative space, filled space, foreground, background, visual tension, shapes.
- Saturation: Vivid primary colors are highly saturated, pastel colors are unsaturated
- Colors.
Effectively managing all of the above will provide us the effective photography that is so important for a successful e-commerce enterprise.
The photography presented in an online store will attract and retain the attention of the visitor so much needed for the relationship building that can drive the visitor to make a call or submitting a purchase.
Buying or deciding to call is influenced by our emotions, therefore the responsibility is to excel in connecting emotionally (“Love at first sight”) with the visitors.
An online store needs to be focused on a long-term goal of creating a solid image branding.
Photography should also be used for conversions, and since the process of buying is emotional, an image should be inviting the user to become happy, to feel good and proud, feel right, the visitor should feel important needed, so positive, smiley, happy images that they can see themselves in will induce to a purchase or interaction and sad or wrong, unpleasant images will drive them out of your site with no means to come back.
Optiweb Canada, offers a range of photography services to help you optimize your website.
